For over 25 years Joan Rojas has been a source of inspiration, innovation and passion. He has been a part of our family, and has been a close friend to many more. Late Sunday, on the 7th of January 2018 – BUFF® Founder, Joan Rojas passed away after a courageous battle with cancer at the age of 71.

In 1946, In Barcelona, Spain, Joan was born into the Rojas family textile business- it was in his DNA to explore and think freely. With a rich knowledge and understanding of the textile manufacturing that dates back to 1927- when the Rojas family founded their factory, Joan would continue the tradition of innovation when he founded BUFF®. An idea that hatched while touring the country roads of Catalonia around Igualada on his motorcycle – Joan’s demand for a warmer, more protective solution to the sun, wind and cold became the foundation of The Original BUFF® Multifunctional Headwear product. 

At his family’s knitting factory – the same factory which we continue to innovate and expand the business today, Joan produced the first samples of the seamless tubular accessory. Within three years of bringing his idea to life, BUFF® Products were being distributed and sold in Germany, France, Switzerland and other parts of Europe. Hard work and an appetite for changing the status quo, lead to BUFF® Brand mindset.

Joan remained as passionate about product design as ever, and continued to support our culture of innovation and growth. We are proud and humbled to carry on the spirit and the legacy of Joan Rojas.