The Story Behind | BUFF® Canada

About BUFF® Canada

Buff Canada Ltd. is the exclusive Canadian distributor of BUFF® products. Our team of distribution, sales and marketing specialists is dedicated to grow the BUFF® brand in Canada working closely with talented athletes, sponsoring events and supporting charities across the country.  Today we distribute to over 700 stores and many organisations requiring custom projects. The company is based in the mountain town of Canmore, Alberta.

One product, plenty of possibilities.

Our multifunctional products are a versatile alternative for protection and style in different conditions and environments. It can be worn in more than 12 ways. This video is the perfect introduction to change your BUFF® Neckwear from a headband into a toque, into a balaclava. Flip it, twist it, fold it!

The origins of BUFF®

Around 1991, Joan was already a passionate motorcyclist, in love with the feeling of freedom he had when riding his motorbike around the roads of Igualada. It was then when he realized his army neck warmer was not enough to keep the cold away while being comfortable to wear.
The day came when Joan decided he wanted to create exactly what he needed. Day after day, he worked at his family’s textile factory in Igualada drawing, thinking and chasing the product he needed. And it finally arrived: a seamless tubular garment made of microfiber.

JOAN ROJAS

For over 25 years Joan Rojas has been a source of inspiration, innovation and passion. He has been a part of our family, and has been a close friend to many more. Late Sunday, on the 7th of January 2018 – BUFF® Founder, Joan Rojas passed away after a courageous battle with cancer at the age of 71.

In 1946, In Barcelona, Spain, Joan was born into the Rojas family textile business- it was in his DNA to explore and think freely. With a rich knowledge and understanding of the textile manufacturing that dates back to 1927- when the Rojas family founded their factory, Joan would continue the tradition of innovation when he founded BUFF®. An idea that hatched while touring the country roads of Catalonia around Igualada on his motorcycle – Joan’s demand for a warmer, more protective solution to the sun, wind and cold became the foundation of The Original BUFF® Multifunctional Headwear product. 

At his family’s knitting factory – the same factory which we continue to innovate and expand the business today, Joan produced the first samples of the seamless tubular accessory. Within three years of bringing his idea to life, BUFF® Products were being distributed and sold in Germany, France, Switzerland and other parts of Europe. Hard work and an appetite for changing the status quo, lead to BUFF® Brand mindset.

Joan remained as passionate about product design as ever, and continued to support our culture of innovation and growth. We are proud and humbled to carry on the spirit and the legacy of Joan Rojas.

Joan Rojas is a name you might have not heard before. This Catalan businessman was born to change things. Away from everything common and a good friend of obstacles, Joan always chose an alternative path. By doing that, he was able to make a difference. And the road goes on.

A growing family business

Joan's idea started small. At first, only his relatives and friends used the Original BUFF® tubular. Soon enough, people started taking interest and Joan finally decided to launch his first collection. Only three years later, the tubulars were already distributed around Germany, France and Switzerland, and so BUFF® became the brand we already know.
The success arrived thanks to lots of hard work, big confidence and appetite for changing things. Joan Rojas' tireless, insatiable and non-conformist nature was part of the start, and it always remains as a core part of BUFF®.

New products, new markets

BUFF® has kept growing during the years. Nowadays, BUFF® designs, creates and distributes hats, scarfs and many other products for an also growing audience.