BUFF® launches new stores in Barcelona with a successful city running event
On Tuesday 17 December, the sports headwear and neck accessory brand BUFF® organised a social running event, where participants had the chance to try out the brand’s new line of neckwarmers, hats and headbands featuring the revolutionary DryFlx® fabric. The route included two of the brand’s newest temporary stores in Barcelona ( the Diagonal Mar and Barcelona Glòries shopping centres) and finished at its new permanent store at L’Illa shopping centre, for a total distance of 7.5 km that participants ran in less than one hour. These three spaces join the brand’s 12 permanent and temporary stores.
Places on the run – which was open to runners from across the entire city – sold out within a few hours of registration opening. All runners received a DryFlx® headband at the starting line and there was also a prize draw for a pack of BUFF® products and entry for one person to the July 2020 edition of the renowned BUFF® EPIC TRAIL race. The DryFlx® headband worn by runners is made from an ultra-light and extremely breathable four-direction elastic fabric, with a seamless design that makes it much more comfortable and convenient. Its 360° reflective print makes it perfect for running at night and in the early morning around the city, guaranteeing maximum visibility for the runner in addition to protection against the cold weather.